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How to Sell Almost Anything on the Internet When you own an audience, every consumer category is up for grabs - even restaurants and cities.
Why Creators are Investing in Real Estate Companies Creators are now entrepreneurs and exploring new distribution models. Could real estate be a new opportunity for creators to exploit? Could living in Snoop Dogg's house or staying at The Hype House become a reality for everyone?
Pinduoduo, Amazon and Network Effects The next wave of commerce will be social and mobile-first. It will probably resemble the largest company you've never heard about.
Livestreaming and China's Latest Shopping Craze The new trend shifting the internet that you thought you already knew about. Plus, what gets TikTok and Walmart excited?
Is Instagram a Mall where you Avoid your Friends? We are witnessing the frictionless integration of brand, influencer, store and consumer. Instagram now functions as a virtual mall where you occasionally run into friends.
Tiny Homes are Back The pandemic has caused many to restrict their spending on non-essential items. Now we are seeing 'tiny homes' movement.
The Remote Prisoner's Dilemma If your competitors go remote, can you afford not to? The surveys don't matter, it is the prisoner's dilemma that will determine your company's work strategy.
How to be More Gymshark and Less Blockbuster The solution is simple: be channel-agnostic. Allow your customers choice of channel rather than the choice between you and your competitor.
The Hybrid Model - Why are You Buying Into Something You've Never Tried Before? I am tired of listening to the same debate over the future of the office (sorry not sorry). However, our leading thinkers have turned to the hybrid model without any successful examples of the model in action.
Wiz Khalifa x Nextbite: The Future of Restaurants Nobody is Talking About The delivery-only restaurant leaning into rapper's combined audience of 92 million followers.
Long Take: Welcome to the Metaverse What if our devices could allow our sense of presence to span both the physical world and multiple virtual ones at the same time
Meet the Influencers Transforming their Followers into Cities Your favourite creators have built followings larger than the world's biggest cities. Now they are looking at new ways to engage with their online communities in the real world.
TikTok Ban is Turning the Internet into Real Estate This may well be the end of the era of the world wide web.
How Clubhouse is Recreating the Office Water Cooler Moment A new app offering users the serendipitous conversations we have lost in this pandemic.
The Work Environment of the Future Needs More Cardboard Here's why cardboard tech is integral to the customisable office experience.